About Us

Our Brand Story

Benroy
Premium boyswear defined by structure, ease, and understated strength.
Lionelle
Premium girlswear shaped by softness, fluidity, and quiet confidence.
Two identities. One home.
Distinct expressions, united by the same philosophy of comfort-led design.
Everyday outerwear, extraordinary comfort.
Clothing that carries the presence of the outside world with the ease and softness of resting at home.
Benroy & Lionelle is a premium children's knitwear brand that redefines how kids dress every day.
We move away from stiff, occasion-bound outfits and typical playful kidswear, and instead create refined, all-day wearable clothing - garments that allow children to step out confidently while feeling as comfortable as they do in bed, dressed in their pyjamas.
This is not costume clothing for children.
This is thoughtfully designed everyday wear - calm, timeless, and elevated.